https://www.drrachelpaul.com/

This project involved designing and developing a clean, conversion-focused WordPress website for Dr. Rachel Paul’s Best Body program, targeting women seeking personalized meal plans and weight-loss solutions. The design was created in Figma and fully converted to a responsive, lightweight, SEO-optimized Elementor-based WordPress website.

I individually handled the entire design-to-development process using Elementor. I converted the Figma design to a pixel-perfect WordPress website, ensured mobile responsiveness, and added essential integrations and content structure. I also uploaded all program-related products, improved layout flow, and optimized the website for speed and search visibility.

Tech Stack:

• CMS: WordPress

• Builder: Elementor

• Analytics: Google Analytics, Site Kit

• SEO: Yoast SEO

• Security: Wordfence, reCAPTCHA

• JavaScript Libraries: jQuery Migrate, Swiper, Underscore.js

• Other Tools: Google Tag Manager

Results Achieved:

• Seamless Figma-to-WordPress conversion

• Fully mobile responsive and SEO-ready website

• Reduced bounce rate and improved time on page

• Website contributed to increased lead conversions and client enrollments for the Best Body program