https://www.gymshark.com/
Collaborated with a team to design and develop Gymshark’s eCommerce store using a headless Shopify setup with a React frontend and Contentful CMS. Integrated advanced analytics, marketing automation, and payment solutions to deliver a fast, scalable, and conversion-focused shopping platform.
This project involved building a high-performance headless Shopify Plus store for Gymshark, with ReactJS powering the frontend and Contentful as the CMS. I worked as part of a team of 2–3 developers, contributing to both the design and technical development, as well as managing product uploads.
My responsibilities included designing the layout, developing the React-based frontend, and ensuring mobile responsiveness and SEO optimization. I also uploaded and organized all products with accurate descriptions, pricing, and images, creating a seamless shopping experience from homepage to checkout.
Tech Stack Used:
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CMS: Contentful
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E-commerce Platform: Shopify Plus (Headless)
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Frontend: ReactJS
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Analytics: TikTok Pixel, Datadog, Braze, Google Analytics (GA4), Facebook Pixel
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Advertising: Microsoft Advertising, DoubleClick Floodlight
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Payment Processors: Afterpay
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Tag Manager: Google Tag Manager
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Live Chat: Intercom
Results Achieved:
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Designed and launched a high-speed, scalable headless Shopify store
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Delivered a modern, app-like shopping experience using ReactJS
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Uploaded and optimized all product listings for launch
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Integrated multiple analytics and marketing tools to enhance campaign tracking and boost sales
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Contributed to post-launch revenue growth through improved user experience and performance
This was a collaborative project with 2–3 team members, where I was primarily responsible for frontend development, UI/UX design, product uploads, and technical integrations.
