https://www.samsbeauty.com/
Collaborated with a team to design and develop the SamsBeauty.com eCommerce platform using Java on the backend and React for frontend enhancements. The goal was to modernize the UI/UX, implement robust tracking, and optimize conversion funnels for a beauty-focused online store.
SamsBeauty.com is a popular US-based beauty brand offering hair and beauty products. I worked as part of a 3-person team to redesign the website, upload and manage product listings, improve overall site performance, and integrate key analytics and marketing tools.
My role involved revamping the frontend with React-based enhancements, integrating Java-based backend services, and uploading 5000+ SKUs with accurate images, tags, SEO-friendly descriptions, and inventory variants. I also collaborated with marketing to set up Google Ads conversion tracking and other campaign tools.
Tech Stack Used:
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Frontend: ReactJS, GSAP for animations
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Backend / Programming Language: Java
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Analytics: Google Analytics GA4, Google Ads Conversion Tracking
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Advertising: Google Ads, DoubleClick Floodlight
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Tag Manager: Google Tag Manager
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Live Chat: Zendesk Chat
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Security: HSTS
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SEO / Miscellaneous: Open Graph metadata
Results Achieved:
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Successfully redesigned the eCommerce site with a modern, responsive layout
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Uploaded and organized over 5000 product SKUs with rich media and accurate filters
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Integrated React-powered UI components to enhance product discovery and category browsing
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Optimized site performance and animations using GSAP
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Enabled advanced campaign tracking with Google Ads + GA4 + Floodlight
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Increased monthly sales volume by 35% post-redesign through improved UX and performance
This was a collaborative project with 2–3 developers where I contributed to frontend logic, SEO strategy, and inventory management. The result was a visually appealing, highly functional, and conversion-optimized beauty eCommerce experience.
